April 20, 2017

‘Liquid Alts’ Needs to Go: Managers

Ignites article by Grace Jennings-Edquist with quote from Andrew Beer Liquid alternatives may be ripe for rebranding. Excerpt: The once-hyped product type has become associated with high fees and vague definitions, and avoiding the phrase “liquid alts” altogether might be the best option to help resuscitate sales, according to asset managers who have taken issue with the moniker. …New York–based Goldman Sachs Asset Management recently suggested recategorizing liquid alternatives into groups that align with hedge fund classifications. Those five categories are equity long/short, event-driven, relative value, multi-strategy and tactical trading/macro, the firm stated in a report on the topic. That …

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